Say goodbye to FLAT advertisement, Hello to CPM and CPD
From 1st of January 2017. Antenna Zadar will switch from FLAT advert delivery to CPM and CPD advertising models.
This is the result of a study which Antenna Group has taken on delivery, clicks and costs of advertisement on the Antena Zadar news portal.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The “M” in CPM represents the Roman numeral for 1,000.
CPM is the most common method for pricing web ads. Advertisers frequently measure the success of a CPM campaign by its click-through rate (CTR), the ratio of the number of times the ad is clicked compared to the total number of ad impressions. For example, an advertisement that receives two clicks for every 100 impressions has a CTR of 2%. An advertisement’s success cannot be measured by CTR alone because an ad that is viewed but not clicked on may still have an impact.